"UP ALL NIGHT"

This store is Charlotte Russe located at North Riverside Mall.  This was one of the most appealing windows I seen at this mall that immediately drew my attention.  They really understand there target market because when young adults go shopping here it is mostly to get "going out" clothing--the theme of this large window display.  "Up all night"  captures my attention and makes me want to buy all of their merchandise.  I love the enlarged photograph of the two woman having fun and looking trendy rocking leathers!  The signage is so cute and the bubbles promoting current sales also draws in a young woman who wants to look good while saving a buck!  There's three mannequins on each side of the photograph creating balance.  The window is so large and they utilized the hole space perfectly.

"CREW COLLAGE"

This PINK store is located at North Riverside Mall.  I thought this window was adorable!  It is very unique because I have never seen photographs in a collage in a display window.  Seeing the crew necks on the model makes me want to go in the store and buy one!  She's having fun and looks great in it, which will attract any customer.  There is unity throughout the even pictures and blue tones.  I absolutely love this.  The only thing I can say needs improvement would maybe be the color of the sign just because it blends in with the background and may be hard for some people to read.  However, for me I did like how they stayed consistent with the baby blues!

"MODERN MOM"

This Motherhood maternity store is located at North Riverside Mall.   I enjoyed the combination of signage, to the enlarged photo, to hanging jeans!  All together it is very united and puts an obvious focal point on jeans.  Pregnant woman/moms might feel uncomfortable or don't think they will be able to fit into a nice pair of jeans.  It definitely catches ones attention and would make one feel otherwise.  With the signage stating "FREE" --draws customers attention.  You can see a peak into the store however, the photo gives it some kind of blocking to create a good theme that is relatable to mothers!  The photo even states "Modern mom wears the pant" which will get any mom into the store to feel young again and still take part in the fashion scene. 

"ACCESSORIZE ME"

Francesca's is located in Bloomington, Illinois at College Hills.  From the color of the walls to the light fixtures to the merchandise, without walking in the store I understand there brand.  Francesca's sells a very unique look with trendy clothing!  They promote a lifestyle through there window display and show there customers how to wear there unique pieces with other combinations they offer.   The lighting is perfect and the merchandise and mannequins are all proportioned to the window.  However, with all the props, accessories, merchandise, and fixtures there is not really a focal point and you don't really know where to draw your eyes too.  However, I get that they were just trying to show there customer how to accessories there clothing.  Overall, I love the clothing and the store, so check it out whenever you are in the area!

"TASTEFUL WOMAN"

 

The Loft is located in Bloomington, Illinois at College Hills.  This was one of the big windows that stood out to me because of the amount of merchandise/mannequins that are being used throughout this window.   They used the hole space and without making it too uniform, created some stepping stools for a couple mannequins to spice things up and make for a proportioned window!  I like that they used new winter colors that are tasteful for the adult woman.   Another exciting principle they used is no backdrop, so customers walking along can not only see what they have displayed but get a feel of the store and its atmosphere.  Although there are so many mannequins they avoided overly doing it and adding millions of accessories and props so that customers can see into the store and want to come inside and see more they have to offer! 

"FIRST SNOW"

This J.Jill is located in Bloomington, Illinois at the Shoppes of College Hills.  I really enjoyed this window because it creates a realistic setting and story that we encounter every year... The first snow fall!  That is when we know we need to start buying warm cozy clothes and bring out the hot chocolate!  The signage was an A+.  What I especially loved was the bare trees in the background and warm oversized sweaters.  Being freezing outside, I wanted to run in the store to buy one and throw it on!  This window is great because not only are they selling there merchandise they are reminded there customer what time of year is right around the corner and creating that cozy setting we all wish to be in during the winter time!  Great job!

"HOLIDAY FEELING"

Chico's is located in Bloomington, Illinois at the Shoppes of College Hills.   Chico's really evoked the sense of holiday feeling with its glamorous colors and decorative ornaments.  The garments are sophisticated and classy with glitzy elements!  There is great balance and proportion with the windows.  There is one mannequin in each column so it is not too busy and your eyes travel smoothly from one mannequin to the next.  With the Holidays coming up, Chico's use of black and gold with glitter and class makes for the perfect woman during the holiday season.