This Motherhood maternity store is located at North Riverside Mall. I enjoyed the combination of signage, to the enlarged photo, to hanging jeans! All together it is very united and puts an obvious focal point on jeans. Pregnant woman/moms might feel uncomfortable or don't think they will be able to fit into a nice pair of jeans. It definitely catches ones attention and would make one feel otherwise. With the signage stating "FREE" --draws customers attention. You can see a peak into the store however, the photo gives it some kind of blocking to create a good theme that is relatable to mothers! The photo even states "Modern mom wears the pant" which will get any mom into the store to feel young again and still take part in the fashion scene.
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