This is House of Hoops by Footlocker. This store captures every design principle and forces everyone to look and see inside! I have never seen anything like this store in my life. They really understand how to appeal to a customer and draw them in their store. They not only promote the game and their brand but also a lifestyle. They used clear glass with no backdrop so customers can see perfectly into the store. They put a basketball hoop inside and props that make you feel like your in a game! The walk in section is completely open on top of basketball court. The clothes all show repetition of colors and unity. They emphasized and made the hole store one big basketball game. Any sports fan would appreciate this and think its the coolest thing ever! Amazing!
Love this window!! Its so different from any other sportswear store that I've seen. I am a basketball fanatic. So this display window really caught my eye.
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