Monday, November 25, 2013

"XPRESS XMAS"


This Express is located at Chicago Ridge Mall.  I love love loved their holiday window!  It was so bright and inviting and they used the whole space so perfectly.  With Christmas shoppers slightly confused about what to buy with all the millions of choices, this window will tell me this is it!  They incorporated Christmas colors and patterns.  They also put a fun Christmas tree between the two mannequins.  Next to the Christmas tree stood gold gifts that had folded clothes in them!  I've never seen this and I thought it was too cute and gave the customer a good idea of what to buy for there daughter, niece, or friend!  With all the holiday clothes, colors, and props this window was so united and perfect for the season.

"THINGS REMEMBERED"



Things Remembered is located at Chicago Ridge Mall.  This shop appeals to anyone who wants something to "remember" for the rest of there life.  The sign says it all 'Custom engraving right here.'  This store is very special and the all white setting adheres to that fine jewelry feeling.    They used up the space perfectly to the size of the window with a huge picture sign, wall art, and a hanging trio of jewelry and souvenirs.  The only comment I would make is to maybe put a black backdrop since the items are so small and intricate and everything is very white; adding a contrasting color would make everything more visible and appealing. 

"21 MEN"


This Forever 21 was at Chicago Ridge Mall.  I really loved the men's sections so much!  It looked so organized and everything was color coordinated.  Most men don't really consider winter clothing too fashionable, however this changes it up for men and gives them a sophisticated and trendy winter look!  I love the scarfs and layering on the mannequins.  I also love how they featured key clothing on the racks that include new November colors.  You can see into the store and get a feel of the unique clothing they have to offer.  It is proportioned very well and altogether united with repeating patterns and interesting colors.  A+ Forever 21!

"CHOOSE CHARLOTTE"


This Charlotte Russe is located in Chicago Ridge Mall.   I love the clothes they featured on the mannequins from the tribal leggings to the oversized sweaters! It definitely caught my attention on top of the huge sale signs.  They featured just the right amount of mannequins for the window size.  Everything is well proportioned and united.   They could have added a more wow factor, but overall I really liked the clothing choices the best!  Love Charlotte Russe!

"EARLY BIRD"



This Aeropostale is located at Chicago Ridge Mall.  This window stood out to me because of the "Early Black Friday" sale with everything being 50% off!  It clearly states in huge font so customers run inside to get these deals.   The whole store is separated male and female.  They connected the car with both windows and it was really cool.  It is very proportioned and set the mood not only for the winter and holidays but upcoming black Friday sales also.  Customers feel like they are walking into a great deal without the obnoxious crowd of people and long lines. 

"CHICAGO LOOK"



This is the Chicago Locker Room in Chicago Ridge Mall.  This store invites families that are big on sports or someone who loves to represent there Chicago teams!  They have a HUGE selection from clothing to hats to bags and key chains.  They show this through the display window of a typical family going to a Chicago game decked out with Bears gear.  They have everything they need for a perfect day out.  I like how they made the display a family setting and showed the variety of merchandise the store has to offer.  I also like that you can see back into the store at other Chicago sports teams besides the Bears.   The only criticism I have is to fill up the whole window so it appears more proportioned.   Maybe hang some things and add some signage so there is not so much clear space. 

Monday, November 18, 2013

"PUMPKIN SPICE"


This Bath & Body Works is located in North Riverside Mall.  The window display was small yet effective.  The signage pops out at you with words like "NEW" and "TODAY ONLY!" It sends off a clear message and mood that's just right for the season.  They make use of the whole window with a big poster as a backdrop and showing a variety of new merchandise without looking cluttered.  It is organized and designed just right.  With everything unified and proportioned, I needed to check out these new candles!