Wednesday, October 30, 2013

"GEAR UP FOR SWEATER WEATHER"






This American Eagle is located at Eastland Mall in Bloomington, IL.  These are one of the better windows I have seen!  They embody their brand and capture the theme and message to a T.  They grab peoples attention with SALE signage and a theme relatable to EVERYONE this time of year.  They use repetition with there flannel shirts and rhythm and balance with seven shirts in a row.  The background of one of the big windows is a mountain theme which is not only beautiful but draws ones attention.  They stayed consistent with their brand and theme and they understand their target market completely.  Not only will a teenager be attracted to the up to date clothing here but the parent's will also appreciate the SALE signage and keeping their children warm through the winter time!  Altogether great job!

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