Wednesday, October 30, 2013

"50 YEARS OF STYLE"


The Limited is located at Eastland Mall in Bloomington, IL.  I really enjoyed this window.  The style is very simplistic and sophisticated which represents their store well.  The use of golds in the signage, back drop, and clothing symbolizes an elite and powerful store (Why they've been here for 50 yrs).  Altogether it is very united and balanced.  I like how you can see into the store and what they have to offer instead of a wall of fabric.  From far away however, it is hard to read the signage.  Since it is there 50 year anniversary I would have liked to see a bigger sign to give overall good proportions to the window.  However, altogether I like the style and sophistication it gives off; really understanding their target market.

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