Apricot Lane is a boutique located in Uptown Normal. The window displays immediately draw my attention with all the latest "fall" trends. Apricot lane obviously knows there cliental (college students) and is targeting them with fall colors and styles of back to school. They also incorporated this with the use of hanging pencils. ? Apricot lane is unique walking down this street due to its location being on the very corner and being able to utilize side window displays as well to bring in customers. The displays are very balanced with four windows all together and two mannequins on each display. They put a lot of emphasis on their merchandise with the windows simplicity. Which in this case is positive due to the fashion already being trendy statements. Overall, the equality of the visual weight in the displays are distributed evenly and scaled correctly minus one particular thing...the pencils! I get it goes back to the "back to school theme" however, you cannot really see it from afar, and at first was a bit confusing. It is very small and unusual to be hung and stuck in clothing the way it was. It takes away from the overall flow and "look" of the store. I really didn't like that at all. However, all together I believe they did a great job displaying the fall merchandise in a simplistic yet trendy manner. If you have not been to Apricot Lane, I would strongly suggest shopping here!
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