The Loft is located in Bloomington, Illinois at College Hills. This was one of the big windows that stood out to me because of the amount of merchandise/mannequins that are being used throughout this window. They used the hole space and without making it too uniform, created some stepping stools for a couple mannequins to spice things up and make for a proportioned window! I like that they used new winter colors that are tasteful for the adult woman. Another exciting principle they used is no backdrop, so customers walking along can not only see what they have displayed but get a feel of the store and its atmosphere. Although there are so many mannequins they avoided overly doing it and adding millions of accessories and props so that customers can see into the store and want to come inside and see more they have to offer!
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